Cork Pink Week is a community initiative set up by a group of people who have been directly effected by Breast Cancer. Their ambition was to bring individuals, businesses and communities together to firstly raise much needed funds for diagnostic equipment for the Cork University Hospital, Breast Cancer Unit. While also bringing greater awareness of the excellent cancer care services and facilities in the region. Last year the Cork community raised €69,650 in one week. These funds bought two High Resolution Reporting Workshop Stations and Software for advanced interpretation of mammograms.